A group of social media experts, lured by the promise of a lucrative gig, accept a job to revitalize an old family business. But their assignment takes a sinister turn when they’re stranded on a remote, desolate island in a lake shrouded in myth. As they dig deeper, they uncover the chilling legend of an ancient Swedish witch said to haunt the waters, and soon realize they’re not just marketing a brand—they’re the bait in a macabre ritual. With the island’s eerie silence closing in, the line between online personas and primal fear blurs, and the group must fight to survive not just the algorithm, but something far more ancient and malevolent.































































